WISWB2022Women in Science Without Borders

Starting a new business is nerve-wrecking for everyone, even more so for academics attempting to introduce their new innovations to the market, especially if it is for the first time. It is necessary to expose them to systematic strategies to reduce the numbers of failures, and to increase the chance of successfully bringing their carefully researched and developed innovations to the market.

In this one-day workshop on entrepreneurship, experienced leaders who have successfully developed an incubation centre for entrepreneurs-to-be from a university setting will discuss in great details the trials and tribulations of entrepreneurship.

The discussion will be conducted in the form of a forum. The forum will be moderated by Assoc. Prof. Dr. Wan Nurhayati Wan Ab. Rahman (Deputy Director, Putra Science Park – Innovation Promotion and Commercialisation). The distinguished panellists are

	Prof. Dr. Samsilah Roslan President Innovation and Technology Managers Association (ITMA)) Title: Technology transfer towards successful commercialization
	Assoc. Prof. Dr. Zahira Mohd. Ishan Deputy Director Putra Science Park – Intellectual Property Universiti Putra Malaysia Title: Value intellectual property as an important intangible asset
	Prof. Dr. Suraya Abdul Rashid Chief Scientist Qarbotech Sdn. Bhd. Title: The journey of bringing an innovation to the market

The participants will participate in a coaching session of translating their innovative ideas to better prepare them for commercialization by

Mr. Adrian Joseph Startup Coach & Program Advisor InnoHub UPM, and Co-founder of Biogenes Technologies Sdn. Bhd. Title: Business model to validate and establish your start-up