Workshop on Entrepreneurship

Starting a new business is nerve-wrecking for everyone, even more so for academics attempting to introduce their new innovations to the market, especially if it is for the first time. It is necessary to expose them to systematic strategies to reduce the numbers of failures, and to increase the chance of successfully bringing their carefully researched and developed innovations to the market.

In this one-day workshop on entrepreneurship, experienced leaders who have successfully developed an incubation centre for entrepreneurs-to-be from a university setting will discuss in great details the trials and tribulations of entrepreneurship.

The discussion will be conducted in the form of a forum. The forum will be moderated by Assoc. Prof. Dr. Wan Nurhayati Wan Ab. Rahman (Deputy Director, Putra Science Park – Innovation Promotion and Commercialisation). The distinguished panellists are

Prof. Dr. Samsilah Roslan

Innovation and Technology Managers Association (ITMA))
Title: Technology transfer towards successful commercialization

Assoc. Prof. Dr. Zahira Mohd. Ishan

Deputy Director
Putra Science Park – Intellectual Property
Universiti Putra Malaysia
Title: Value intellectual property as an important intangible asset

Prof. Dr. Suraya Abdul Rashid

Chief Scientist
Qarbotech Sdn. Bhd.
Title: The journey of bringing an innovation to the market

The participants will participate in a coaching session of translating their innovative ideas to better prepare them for commercialization by

Mr. Adrian Joseph

Startup Coach & Program Advisor InnoHub UPM, and
Co-founder of Biogenes Technologies Sdn. Bhd.
Title: Business model to validate and establish your start-up


Co Organisers

Supported by


Contact Info

For further information, please contact the secretariat at:
WISWB2022 Secretariat
Faculty of Science
Universiti Putra Malaysia
43400 UPM Serdang, Selangor

Telephone: +123-1234-5678